Yes, this really is an opportunity to build your own successful
Delicatessen And Coffee Shop business providing a unique experience that’s
in high demand…all over the country.
We will show you how you too can benefit from this unique, exciting, and
life-changing Franchise opportunity
Before we go any further – this opportunity is not for everyone - if you
don’t have the following attributes, please don’t read any further. We are
looking for people who…
1 |
Have a passion to own and run there own business |
2 |
Have a love of great food and drink |
3 |
Are customer focused |
4 |
Want to achieve a lifestyle that’s rewarding
financially and personally |
5 |
Are dedicated to give 100% |
The
Business - We Offer A Unique Delicatessen & Coffee Shop. With Exceptional
Customer Service and superb products.
William’s was established to bring high quality, fresh and local produce
from all over the Yorkshire area to the local communitiy.along with interesting
and exiting produce from around the world. Andrew & Melanie have personally
selected a range of exciting foods for sale, Including there own label produce
and Exquisite Handmade Cakes. Each shop offers the choice of a delicatessen,
coffee shop, or both Delicatessen & Coffee shop experience, with exceptional
service.
Also on offer for smaller
sites is a William’s
Coffee & Cake Shop selling just that Great coffee and Fabulous Handmade Cakes, slices
and Pastries to eat in or take away.
We also provide luxury
hampers, Mail order service and Wholesale Exquisite Handmade Cakes.
We will show you how to successfully run your own delicatessen and first
class coffee shop using our very own tried and tested methods. These
include:
1 |
How to create a great business, providing
quality goods and services |
2 |
How to merchandise products and increase turnover
and profit |
3 |
How to create a unique experience for your
customers |
Your
Role As A William’s Franchisee – The Owner Of A Local Business Providing
A First Class Service For Your Customers
Operating from your impressive and inviting shop you’ll provide
the local area with interesting food and beverage items locally produced
and not sold in supermarkets. And once word gets out you’ll find that people
will travel to experience what William’s have to offer. You’ll establish
a place where people come back again and again to enjoy the fresh delicatessen
food prepared for them.
Don't forget – you’ll receive thorough training in
our proven systems that will help you every step of the way. We’ll find
the ideal shop premises and we’ll assist in gaining all trades men to complete
the work. And whilst your shop is being transformed into a William’s,
we’ll be running local marketing programmes to make sure the opening is
a great success.
Opening a delicatessen & first class coffee shop, and gaining
a reputation, takes a lot of knowledge, experience and hard work. Finding
the right premises, gaining all the necessary approvals, sourcing products
and suppliers and putting it all together can be daunting. However,
Andrew
& Melanie have over 30 years experience in hospitality and the food sales
industry you will have personal access to their knowledge and experience
– as well as their proven business methods – to get you established
right from the start. We have contacts with a Commercial property company
to locate the ideal premises for you. We have contacts with Furniture and
Appliance Suppliers. In fact we’ll provide you with everything you
need to ensure the success of your William’s Franchise from day one.
A Franchise To be proud of
Once you’re ready you’ll be encouraged – and given every assistance – to
enhance the local feel of your shop You will be meeting local suppliers
doing in store tasting and given help with which product lines sell best.
You also gain a fantastic discount from our small buying group that enables
you to stock more product lines and seasonal products as well as every
day items.
Why customers come to William’s, First
class quality local produce, First class personnel service, an environment
that is relaxed and enchanting.
Competition in the food
and drink industry is intense. However William’s is in a small sector where
a delicatessen and coffee shop are all co-located in Yorkshire Market town
setting. We have gone further and defined a niche within this sector whereby
we do not offer goods that are easily available in larger outlets or supermarkets…and
our products are sourced locally and personally to find the highest quality.
Yorkshire provides you with some of the countries best producers.
There all here right on your doorstep. Wensleydale Creamery, Swaledale
Cheese, Langhorne’s Buffalo, Raydale jams, Rose bud preserves, Taylor’s
of Harrogate, Exquisite Handmade Cakes &
Yorkshire Tea the list goes on….
We have developed our shop into a place that is informal and inviting. We
have developed the concept of providing a place where local people and visitors
can sit together and enjoy our food and drink and 1st class personnel
service. Tasting the produce we sell in the delicatessen and purchasing for
later.
What the customers think is vital to your success.
First
class service and atmosphere. The cakes are to die for and the best cup
of coffee I have had for a long time.
Nicola Angledi: Wales. 2/5/2007
Cakes, Cakes, Cakes, Wow
what can I say When given a slice I had to ask if they wanted me to cut
some off it was so big. The best handmade cake ever tasted
Peter Young: York 1/7/2006
What a cheese counter offering nearly every
local cheese there is truly amazing beats Tesco every time. The best tasting
Roast ham Just like the old Grocery shop did in 1970’S
Steven Currie: Middlesborough 19/2/2007
Who Is Perfect For This Business – People With A Passion
For Good Food and the Ability To Provide First Class Customer Service
every time.
We are looking for a special type of person. Someone who
is looking for a business that will allow them to share their passion for
good food with their customers, someone who is self-motivated and enthusiastic,
and with the ability to provide first class customer service. And
of course want to progress and succeed in there business.
Why Choose William’s
We recognised that there was a real gap in the food market and developed
the concept of a delicatessen and first class coffee shop in A North Yorkshire
market town location. We soon realised that we could make the concept available
to a wider group of people and decided to Franchise, we have created what
we believe is an irresistible offer to people who have a passion for good
food, along with the ability to provide first class customer service. Here’s
a quick taster:
| |
Full Business Start Up Support Provided
We provide assistance with the finding of potential site after
all Location, Location, Location. Help with the design and shop
fitting of your William’s premises. This includes premises
specification, equipment list and initial stock requirements Extensive
marketing activity before you open ensures that you’ll have customers
straight away. We’ll also train you in Food hygiene, Coshh,
Health and safety. Stock control, Ordering and staff procedures. |
Spend Your Day Doing Something You Love In An Area You
Choose: You’ll
spend your time-sharing your passion for good food with discerning
customers who value what you offer. You will be able to
offer your chosen area a service second to none. You’ll
soon become an invaluable member of the community. |
A Unique Franchise Proposition: You’ll have
a REAL say in how your business develops locally – all with our
support of course |
You Earn A Good Income: Each William’s shop
has the benefit of three revenue streams – Deli, Coffee shop and
Wholesale cakes and there are real opportunities for cross and
up-selling. And don’t forget, this is in the context of a
huge and growing market.
There is also the opportunity to open further shops in Yorkshire. |
Customers Desire What We Offer: The experience we
provide is in high demand – there is competition in the food and
Drink industry, but our offering of a Yorkshire Delicatessen, Coffee
shop &
Handmade Cake Wholesale in a single location is truly unique. |
Support 24/7 You get a support structure that ensures
you’ll always have someone to turn to – William’s will support
you every step of the way…You have to be successful otherwise we
aren’t! |
Buying Power. We offer a unique
stock buying power getting you better discounts on all items for
re-sale. |
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I'm Interested. What's
The Next Step?
Contact Us
1. Phone 01748 824052 Now
2 email us at williamdeli@aol.com
3. Click on contact us
and email your details
We can then arrange a Free no obligation meeting. We have currently got 2
sites in mind for Franchise and a possibility of 4 others in north and
west Yorkshire.
We look forward to welcoming you into our growing and
thriving business.
Andrew & Melanie
Grimston
William’s
Delicatessen &
Coffee Shop
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