Williams Deli hams, cheeses, cakes, chutneys, preserves
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 William's Franchise's
William's Franchise's

Yes, this really is an opportunity to build your own successful Delicatessen And Coffee Shop business providing a unique experience that’s in high demand…all over the country.

We will show you how you too can benefit from this unique, exciting, and life-changing Franchise opportunity

Before we go any further – this opportunity is not for everyone - if you don’t have the following attributes, please don’t read any further. We are looking for people who…

1

Have a passion to own and run there own business

2

Have a love of great food and drink

3

Are customer focused

4

Want to achieve a lifestyle that’s rewarding financially and personally

5

Are dedicated to give 100%

The Business - We Offer A Unique Delicatessen & Coffee Shop. With Exceptional Customer Service and superb products.

William’s was established to bring high quality, fresh and local produce from all over the Yorkshire area to the local communitiy.along with interesting and exiting produce from around the world. Andrew & Melanie have personally selected a range of exciting foods for sale, Including there own label produce and Exquisite Handmade Cakes. Each shop offers the choice of a delicatessen, coffee shop, or both Delicatessen & Coffee shop experience, with exceptional service.

Also on offer for smaller sites is a William’s Coffee & Cake Shop selling just that Great coffee and Fabulous Handmade Cakes, slices and Pastries to eat in or take away.

We also provide luxury hampers, Mail order service and Wholesale Exquisite Handmade Cakes.

We will show you how to successfully run your own delicatessen and first class coffee shop using our very own tried and tested methods. These include:

1

How to create a great business, providing quality goods and services

2

How to merchandise products and increase turnover and profit

3

How to create a unique experience for your customers


Your Role As A William’s Franchisee – The Owner Of A Local Business Providing A First Class Service For Your Customers

Operating from your impressive and inviting shop you’ll provide the local area with interesting food and beverage items locally produced and not sold in supermarkets. And once word gets out you’ll find that people will travel to experience what William’s have to offer.  You’ll establish a place where people come back again and again to enjoy the fresh delicatessen food prepared for them.

Don't forget – you’ll receive thorough training in our proven systems that will help you every step of the way. We’ll find the ideal shop premises and we’ll assist in gaining all trades men to complete the work.  And whilst your shop is being transformed into a William’s, we’ll be running local marketing programmes to make sure the opening is a great success. 

Opening a delicatessen & first class coffee shop, and gaining a reputation, takes a lot of knowledge, experience and hard work.  Finding the right premises, gaining all the necessary approvals, sourcing products and suppliers and putting it all together can be daunting.  However, Andrew & Melanie have over 30 years experience in hospitality and the food sales industry you will have personal access to their knowledge and experience – as well as their proven business methods – to get you established right from the start.  We have contacts with a Commercial property company to locate the ideal premises for you. We have contacts with Furniture and Appliance Suppliers.  In fact we’ll provide you with everything you need to ensure the success of your William’s Franchise from day one.

A Franchise To be proud of

Once you’re ready you’ll be encouraged – and given every assistance – to enhance the local feel of your shop You will be meeting local suppliers doing in store tasting and given help with which product lines sell best. You also gain a fantastic discount from our small buying group that enables you to stock more product lines and seasonal products as well as every day items.

Why customers come to William’s, First class quality local produce, First class personnel service, an environment that is relaxed and enchanting.

Competition in the food and drink industry is intense. However William’s is in a small sector where a delicatessen and coffee shop are all co-located in Yorkshire Market town setting. We have gone further and defined a niche within this sector whereby we do not offer goods that are easily available in larger outlets or supermarkets…and our products are sourced locally and personally to find the highest quality.

 Yorkshire provides you with some of the countries best producers. There all here right on your doorstep. Wensleydale Creamery, Swaledale Cheese, Langhorne’s Buffalo, Raydale jams, Rose bud preserves, Taylor’s of Harrogate, Exquisite Handmade Cakes & Yorkshire Tea the list goes on….

We have developed our shop into a place that is informal and inviting. We have developed the concept of providing a place where local people and visitors can sit together and enjoy our food and drink and 1st class personnel service. Tasting the produce we sell in the delicatessen and purchasing for later.

What the customers think is vital to your success.

First class service and atmosphere. The cakes are to die for and the best cup of coffee I have had for a long time.

Nicola Angledi:  Wales. 2/5/2007

Cakes, Cakes, Cakes, Wow what can I say When given a slice I had to ask if they wanted me to cut some off it was so big. The best handmade cake ever tasted

Peter Young: York 1/7/2006


What a cheese counter offering nearly every local cheese there is truly amazing beats Tesco every time. The best tasting Roast ham Just like the old Grocery shop did in 1970’S

Steven Currie: Middlesborough 19/2/2007

Who Is Perfect For This Business – People With A Passion For Good Food and the Ability To Provide First Class Customer Service every time.

We are looking for a special type of person.  Someone who is looking for a business that will allow them to share their passion for good food with their customers, someone who is self-motivated and enthusiastic, and with the ability to provide first class customer service.  And of course want to progress and succeed in there business.

Why Choose William’s

We recognised that there was a real gap in the food market and developed the concept of a delicatessen and first class coffee shop in A North Yorkshire market town location. We soon realised that we could make the concept available to a wider group of people and decided to Franchise, we have created what we believe is an irresistible offer to people who have a passion for good food, along with the ability to provide first class customer service. Here’s a quick taster:

 

Full Business Start Up Support Provided

 We provide assistance with the finding of potential site after all Location, Location, Location. Help with the design and shop fitting of your William’s premises.  This includes premises specification, equipment list and initial stock requirements Extensive marketing activity before you open ensures that you’ll have customers straight away.  We’ll also train you in Food hygiene, Coshh, Health and safety. Stock control, Ordering and staff procedures.

Spend Your Day Doing Something You Love In An Area You Choose: You’ll spend your time-sharing your passion for good food with discerning customers who value what you offer.  You will be able to offer your chosen area a service second to none.  You’ll soon become an invaluable member of the community.

A Unique Franchise Proposition:  You’ll have a REAL say in how your business develops locally – all with our support of course

You Earn A Good Income: Each William’s shop has the benefit of three revenue streams – Deli, Coffee shop and Wholesale cakes and there are real opportunities for cross and up-selling.  And don’t forget, this is in the context of a huge and growing market.  There is also the opportunity to open further shops in Yorkshire.

Customers Desire What We Offer: The experience we provide is in high demand – there is competition in the food and Drink industry, but our offering of a Yorkshire Delicatessen, Coffee shop & Handmade Cake Wholesale in a single location is truly unique.

Support 24/7 You get a support structure that ensures you’ll always have someone to turn to – William’s will support you every step of the way…You have to be successful otherwise we aren’t!

Buying Power. We offer a unique stock buying power getting you better discounts on all items for re-sale.

I'm Interested. What's The Next Step?


Contact Us

1. Phone 01748 824052  Now
2 email us at
williamdeli@aol.com

3. Click on contact us and email your details


We can then arrange a Free no obligation meeting. We have currently got 2 sites in mind for Franchise and a possibility of 4 others in north and west Yorkshire.

We look forward to welcoming you into our growing and thriving business.
 

Andrew & Melanie Grimston

William’s

Delicatessen & Coffee Shop

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